Digital Marketing In A Cookie-Less Internet

Consumers prefer ads tailored to their interests yet want less invasive advertising. Marketers and advertisers need cost-effective ways to achieve their financial objectives but are moving toward less data to validate campaigns, without access to third-party cookie data. These factors, combined with the importance of privacy, requires marketers to get even more creative in their approach toward digital marketing strategy...

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https://www.forbes.com/sites/forbesagencycouncil/2020/05/18/digital-marketing-in-a-cookie-less-internet/#6f3ecf0321e2